+/// One brain for entire app growth

The AI operating system for mobile app growth

One platform replaces your $250K tool stack and the marketing team you'd need to run it. Cursor did it for developers. We're doing it for app marketers.

Yusuf Barutcu  CEO Alptuğ Ika  COO
/// The Film

A museum for what app marketing used to be.

01 The Problem

Building apps got 10x easier. Marketing them didn't.

The bottleneck shifted. Most apps now fail at distribution, not product — and the tools meant to help still leave the hardest part manual.

01

Distribution is broken

No-code tools made building apps 10x easier. But marketing them is still manual, fragmented, and stuck in 2015. The result: most apps fail at distribution, not product.

02

$250K+/year just to compete

5–10 tools plus 3–5 specialists. Most apps can't afford it. The ones that can still burn months on trial and error.

03

Tools show data. None tell you what to do.

$500M spent annually on dashboards. Zero platforms that analyze, decide, AND execute. The last mile from insight to action is still 100% manual.

02 The Solution

Cursor did it for developers. We're doing it for app marketers.

Connect your stack. OWA.ai builds your growth strategy in minutes, not months — then runs it with you in the loop.

01

Distribution, solved

Connect your App Store, ad accounts, and MMP. 120+ specialized agents run a full growth audit on day one.

02

$490/month, not $250K/year

One platform replaces your entire tool stack and the team you'd need to operate it.

03

From insight to action. Automatically.

OWA.ai doesn't just show data. It analyzes, recommends, and executes with expected impact. You just approve.

/// The Product

This is live today. Not a roadmap.

120+ specialized agents that analyze, decide, and execute across the full growth stack — inside one chat-native workspace your team already knows how to use.

owa.ai — live workspace
StrategyGrowth plan, built in minutes
Competitor IntelTrack every rival move
Creative IntelWhat's working, and why

+ ASO & ASA · Screenshots · Insights · Reporting — all in one workspace

03 Traction

We didn't start with a pitch. We started with clients.

A profitable agency is our wedge and our proof. The product is the high-margin SaaS layer those same clients are now converting into — funded by the base, not by burn.

$700K+
Revenue in 2025
60+
Apps managed
4/mo
New clients
$0
CAC · all organic
2023–2024

The wedge: a profitable agency

Served 60+ apps across finance, gaming, health and lifestyle. Generated $700K+, all organic with zero paid marketing — and a warm pipeline we now convert.

2025

The SaaS layer begins

15 clients live on OWA.ai. ~$35K product ARR and climbing. Every account validates the roadmap and trains the next agent.

Now

$480K total run-rate · $40K MRR

Across agency + product, before a single dollar of investment. A profitable services base funds the build while agency clients convert into product subscribers.

Agency + product
How to read this

The $700K agency is the wedge — profitable, organic, and a warm pipeline. The product (~$35K ARR today) is the high-margin SaaS layer those clients convert into. We fund the product from a profitable base, rather than burning cash to find product-market fit.

04 Market Opportunity

This market is about to break open.

557K new apps hit the App Store in 2025 — every one needs distribution. Developers got AI tools. Marketers didn't. That gap is the opening.

TAM

$5.5B

App marketing intelligence & optimization — a subset of the $43B mobile marketing market growing 19% CAGR.

SAM

$1.25B

ASO, ASA and creative intelligence tools plus agency services — 30K–50K addressable companies globally.

SOM

$60M

3–5 year target at ~5% SAM penetration — ~700 paying customers at $1,200 blended ACV.

Market validation · the space is consolidating

InMobi acquired MobileAction in May 2026 — the company our founders helped scale 2.5x.

ASO & Apple Ads intelligence is now M&A-worthy. Sensor Tower acquired data.ai and AppMagic. SplitMetrics acquired App Radar. Everyone is consolidating dashboards — no one is building AI-native. That's our window.

Sources — Appfigures (557K new apps, 2025) · Business Research Insights (market size & 19% CAGR, 2026) · public M&A announcements (InMobi / MobileAction, Sensor Tower / data.ai & AppMagic, SplitMetrics / App Radar)

/// The Moat

Why the incumbents won't catch us.

Everyone is consolidating dashboards. No one is building the AI-native execution layer — and the players best positioned to can't, without cannibalizing themselves.

01

Tools can't act

Intelligence platforms sell data. An execution layer that decides and acts cannibalizes the dashboards they charge for. Their business model fights the product.

02

Agencies can't scale

Agencies act, but take days for what AI does in seconds — and every new client needs another headcount. We add customers without adding people.

03

We lived the workflow

Every agent is a process we ran by hand hundreds of times across 60+ apps. That operating knowledge is the moat — not the model, which anyone can copy.

05 Business Model

SaaS + usage-based hybrid. Three segments.

A self-serve product that lands solo marketers and expands into marketing teams — priced from free to enterprise, with usage-based credits compounding the margin.

Free

Try before you buy

1 app connected, limited agent access, community support. For the indie developer exploring the product.

Pro · $490/mo · $4,900/yr

Solo marketer or small studio

Full agent access, $200 in credits included (5x value), priority CSM support. Extra credits on demand.

Enterprise · $5,000/mo avg

Marketing team, 5+ people

Multiple apps & seats, unlimited agents, dedicated human operators. $3K–$8K/mo based on usage.

$1,000
Blended ARPU / mo
80%
Gross margin
2mo
CAC payback
9x
LTV / CAC · $15K LTV
06 The Team

We were the agency we're replacing.

22 years combined mobile marketing experience. $700K+ built organically. Every agent in OWA.ai comes from a process we ran by hand hundreds of times.

CEO

Yusuf Barutcu

Sales & business development. Previously grew MobileAction's revenue 4x in 2.5 years. Leads revenue, partnerships, go-to-market and product vision.

COO

Alptuğ Ika

Customer success & operations. Previously at Insider, AdColony and MobileAction. Built OWA's client operations from zero to 60+ apps.

We built and scaled the company that just got acquired. Now we're building what comes next.

07 The Ask

$1,500,000

Seed Round  ·  Post-Money SAFE  ·  $10M Valuation Cap

Use of funds
Go-to-Market — Sales, Events & Content45% · $675K
Product & Engineering27% · $405K
Client Operations & Hiring15% · $225K
Buffer13% · $195K
Investor scenario · 18-month trajectory · breakeven month 15
Now
$480KARR · $40K MRR
  • 15 customers
  • EBITDA —
Month 6
$660KARR · $55K MRR
  • 45 customers
  • Team & infra deployed
Month 12
$1.44MARR · $95K MRR
  • 80 customers
  • Approaching breakeven
Month 18
$1.68MARR · $140K MRR
  • 120 customers
  • Positive EBITDA · Series A ready
Why this is the right entry point

$480K ARR already, before a single dollar of investment. A $5.5B market with zero AI-native players. MobileAction acquired in May 2026 — the space is heating up. And a Turkey-based team where every dollar goes 3x further.

Book a 30-min call with Yusuf Email the founders