Intelligence tools
SENSOR TOWER · MOBILEACTION · APPTWEAK
Show you data. Never do the work. ~$15–25K/yr to be told what you already suspected.
✗ No execution
One platform replaces the $250K tool-and-team stack an app needs to grow. Cursor did it for developers. We're doing it for app marketers.
Yusuf Barutcu, CEO · Alptuğ Ika, COO
AI collapsed the cost of building. It did nothing for distribution. The bottleneck moved — apps now die at distribution, not product.
SENSOR TOWER · MOBILEACTION · APPTWEAK
Show you data. Never do the work. ~$15–25K/yr to be told what you already suspected.
✗ No execution
$1K–$10K / MONTH
Do the work, then leave. When the engagement ends, the system leaves with them.
✗ No compounding
CHATGPT · GENERIC CLAUDE USE
No memory of your app, your metrics, your market. Confident, contextless, wrong.
✗ No context
RevenueCat's State of Subscription Apps 2026 — 115,000+ apps, $16B+ revenue. The median app grew 5.3%. A 113-point gap between the arms of the K. Meanwhile UA spend hit $78B (+13% YoY) and Apple Search Ads CPT went $1.59 → $2.50.
Connect your App Store, ad accounts, and MMP. OWA AI audits on day one, builds your strategy in minutes instead of months, then runs it with you in the loop — an orchestrator agent directing specialized sub-agents (data, creative, intelligence) through a proven skill architecture.
Not a dashboard. It updates metadata, adjusts campaigns, generates creative. You approve, it executes — reversible within 24 hours.
Every test, competitor move, and result compounds into memory that's yours. The model is rented. The memory is yours.
70+ client engagements turned into structured playbooks — not open-ended prompts. Strategy layer + execution layer, together.
A full growth plan built in minutes — stage-aware, buying-journey-first, specific to your app.
Every rival's screenshot, metadata, creative, and ranking move — detected and interpreted automatically.
Checks your funnel three times a day and surfaces the next move before you think to ask.
Insight → task → done, inside one workspace. ASO, ASA, creative, and retention as one system.
15 years combined in app marketing. Then we built our own agency, served 70+ apps, and hit the wall ourselves — the agency model doesn't compound. So we encoded everything we did by hand into OWA AI.
MOBILE ACTION · APPLE PARTNERSHIP · $1.4M/DAY SPEND
Ran Mobile Action's Apple partnership for three years. 4x'd client revenue in 2.5 years — 10x including partnership revenue. Employee #19 through the scale to 150 people.
INSIDER · ADCOLONY · MOBILE ACTION
Client operations at scale. Retention, delivery systems, and order in chaotic environments — the operating discipline the product is built on.
| Tier | Who it's for | Price |
|---|---|---|
| Self-serve | Indie dev exploring — 1 app, limited agents | $49/mo |
| Traction | Solo marketer / small studio · $5–20K MRR | $500/mo |
| Growth | Scaling teams · $20–100K MRR | $1,000/mo |
| Established | Studios / multi-app · dedicated operators | $3,500/mo |
An execution layer cannibalizes the dashboards they charge for. Their business model fights the product.
They add a head per client. We add customers without adding people.
The moat isn't the model — it's encoded operating knowledge plus memory that grows with every client. The SDK deepens it: switching cost becomes "rip out your measurement layer."
InMobi acquired Mobile Action (2026) — the company we helped build. Everyone is consolidating dashboards. No one is building AI-native execution.
The work is already a budget line — agencies, tools, hires. It's intelligence work AI excels at. And in app growth, services spend dwarfs software spend.
App marketing intelligence, optimization & services — built bottom-up from specialist agency services (~$1.7–4.5B), intelligence tools, and campaign tooling. Measurement/attribution counted as SDK expansion, not core.
iOS non-gaming subscription apps and the agencies & tools serving them. ~30–50K addressable companies globally.
3–5 year target at ~5% SAM penetration — ≈700 customers at blended ACV.
| Now | M6 | M12 | M18 | |
|---|---|---|---|---|
| OWA AI MRR | $30K | $64K | $113K | $161K |
| ARR run-rate | $354K | $770K | $1.35M | $1.94M |
| Status | FUNDED, NOT BURNING | DEPLOYED | SCALING | BREAKEVEN · SERIES A |
Revenue before a dollar of investment. Structural breakeven by month 16 — the draw tapers to zero as revenue takes over, with $30K of the $1.5M still unspent. A $5.5B market with zero AI-native players, consolidating right now.